New Product Branding, Identity & Packaging
Being invited to the brand ideation meeting for what would become the Capture Brand was exciting! The visual language and overall aesthetic we developed are exceptional, and I'm genuinely proud of my contribution to that design journey.
I led the design and development of a comprehensive brand identity, starting from a single logo concept. This foundational design work was crucial in creating effective packaging and all essential marketing collateral, directly supporting the brand's successful launch and subsequent expansion. As a result, the brand experienced significant growth, expanding its product line and achieving annual sales of $18-20 million.
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Below, I've outlined some key steps that contributed to this brand's success. I'm happy to provide more detailed insights into each phase, should you be interested.
We needed to build out the entire visual ecosystem—from a compelling logo and comprehensive brand guidelines to impactful packaging solutions.
After solidifying the logo and core branding, the team's next step was to translate these visual elements into compelling product designs for our branches. As the designer, I spearheaded the creation of all essential product collateral. Once complete, I continued to provide ongoing design support, empowering our marketing and sales teams with impactful visuals.
